Squash

The North Wales Open 2026 is officially full, with players from across Wales and the UK competing at Canolfan Brailsford, Bangor University. From Welsh internationals and reigning champions to juniors playing their first tournament, every grade is packed with stories, rivalries, and family connections. Set beneath the mountains of Eryri, this year’s event is the biggest squash tournament ever held in North Wales and promises two days of competitive matches, community spirit, and unforgettable moments on court.

In this in-depth Serving Up interview, Shaun Sullivan sits down with Level Tech Co-CEO Jethro Binns — the mind behind SquashSkills, SquashLevels, PadelLevels and the rapidly expanding multi-sport performance ecosystem shaping the future of racket sports. From his early days representing Wales, to building the world’s most influential data and coaching platforms, Jethro shares honest insights into innovation, resilience, and the evolution of squash, padel, and badminton. A must-read for players, coaches, parents, and anyone passionate about the growth of the game.